Nike Lobster SB Dunk

It's been AWHILE since I have been BLOWN AWAY by branding.

I've stumbled upon sheer genius. Now, I slept on this release (few months ago) but DAMN is this a hot idea.

Here's the deal....

The company...

CONCEPTS 

11A Brattle St. 
Cambridge, MA 02138 
617.868.2001 

The product -- The Nike Dunk Low Premium SB Lobster
Cambridge, MA 02138 
617.868.2001 

Close up on the shoe. I love the rubber band / claw band around the tip of the shoe. It's those sick little touches that really set it off.
Now here's the best part.... 

Check what it came with... 

*Butter laces

*Lobster bib

*Metal lobster/claw cracker

*Metal lobster fork

*Wet nap

*Floating keychain

*Concept stickers

*37 Ltd 3ft movie posters

*Tee shirt

*Brown fresh catch paper bag

** Some people in line also won Concepts Dickies work shirts.

Even if you hate the shoes (I'm not a HUGE fan - I found a hook up event hough i'm so late to find out about them, but I can't decide if I really like them enough) you HAVE to give credit to amazing marketing.

I CANNOT wait to see what these cats come up with next.